RFM Analysis · Dynamic Segmentation

Customer Segmentation

Segment otomatis berdasarkan perilaku transaksi (Recency, Frequency, Monetary). Gunakan untuk targeting campaign yang lebih presisi.

Auto Segment · RFM
VIP Ladies

High spend, high frequency. The soul of the brand.

284 Customer
Rp847.200.000 Total Value
R5 F5 M5 RFM Score
Lihat List Kirim Campaign
Potential Loyal

Consistent, on the edge of VIP status.

1.122 Customer
Rp1.654.800.000 Total Value
R4 F4 M3 RFM Score
Lihat List Kirim Campaign
New Customer

Just joined. Nurture them well.

487 Customer
Rp98.400.000 Total Value
R5 F1 M2 RFM Score
Lihat List Kirim Campaign
At Risk

Haven't bought in 30–90 days. Needs attention.

612 Customer
Rp432.600.000 Total Value
R2 F3 M3 RFM Score
Lihat List Kirim Campaign
Lost

Haven't engaged in 90+ days.

394 Customer
Rp184.200.000 Total Value
R1 F2 M2 RFM Score
Lihat List Kirim Campaign
Custom Segments
Nama Segment Kriteria Jumlah Last Updated Dibuat Oleh Action
Skincare Lovers Kategori beli: Skincare > 3× · Min. Rp500K 612 2 hari lalu Kinanti A.
Lihat Kirim
Jakarta VIP Kota: Jakarta · Segment: VIP 87 1 minggu lalu Anindya P.
Lihat Kirim
Birthday April Tanggal lahir: bulan April 234 Otomatis System
Lihat Kirim
Lipstick Enthusiast Beli lip products ≥ 5× 312 3 hari lalu Kinanti A.
Lihat Kirim
Churn Prevention Last purchase 60–90 hari + LTV > Rp1JT 148 Auto refresh System
Lihat Kirim
Early Adopters Pembeli awal (registered < Mar 2024) 94 1 bulan lalu Rafif S.
Lihat Kirim
RFM Matrix Visualization
Distribusi customer berdasarkan Recency & Frequency · ukuran = Monetary
← Less Frequent · Frequency · More Frequent →
128
Champions
156
Champions
98
Loyal
76
Potential
42
Promising
92
Champions
112
Loyal
134
Loyal
168
Potential
76
New
64
Loyal
88
Loyal
142
Need Attn
92
Need Attn
124
New
34
At Risk
68
At Risk
87
Can't Lose
54
About to Sleep
31
Hibernating
28
Lost
44
Lost
62
At Risk
38
About to Sleep
22
Hibernating
← Lost · Recency · Recent →